The aim of the overall project is to provide consumers with better quality pork and broiler meat as well as a high level of animal welfare. To achieve this, scientific knowledge and practical solutions will be developed together with farmers and partners in the food chain. Further goals are to reduce the impact on the environment and to improve the economic sustainability of the food chain.

In the joint work package of the University of Rostock and Naturland, a comparative study of brother cockerels, dual-purpose lines and slow-growing broiler lines is being carried out with regard to animal welfare and meat quality. For this purpose, an investigation is first carried out on practical farms with a status quo survey. Subsequently, controlled experiments will be carried out with a focus on the enrichment of the housing environment for the three different fattening variants.

The mEATquality project is coordinated by Wageningen Livestock Research (The Netherlands) and consists of a consortium of 17 partner organisations from 7 EU countries. This consortium consists of 7 academic partners, 5 scientific research centres, 2 industry partners, 3 organisations representing the organic or conventional meat chain and 1 retailer. Together we want to bring together the different groups in the agri-food sector: Pig and broiler farmers, slaughterhouses, meat processors and retailers.